Dae Lim, Founder & Creative Director, Sundae School

Dae Lim is the Founder and the Creative Director at Sundae School, a Cannabis and lifestyle brand based in Seoul and Los Angeles. Sundae School's mission is to globalize Cannabis culture. Prior to starting Sundae School, he was at McKinsey & Company and studied applied mathematics at Harvard. 

Dae's primary focus is to enable education and commerce driven by content, culture, and community. He has been featured in various publications, including New York Times, Los Angeles Times, Vogue, and Hypebeast, and was featured in Forbes 30 Under 30 Art & Style in 2020.