2025 Programming

  • Wholesaler Best Practices for Racking, Stacking, and Dropping THC Drinks

  • Navigating the Liquor, Grocery, and Convenience Retail Channels

  • Distributor Agreements are like Marriages: How to Diligence Your Partner

  • Slotting Fees and DTC Regulations

  • THC Drink Regulations: Who's at the Helm?

  • Liquid to Lips: Sampling and On-Premise Activations

  • How Licensing Pros are Profiting in Hemp

  • Florida's Future as a Hemp and Medical Market

  • Southern Hospitality: The THC Drink Heartland

  • What Does a Great THC Beverage Launch Look Like?

  • Advancing the Medical Agenda

  • The Hemp THC Supply Chain

  • Product Safety, Product Testing, and QA/QC

  • Exit Strategy: M&A Lessons from Other Regulated Industries

  • Buyer Negotiation Tactics to Protect Margin

  • The Potency Debate

  • Retail Strategies for Hyper Competitive Markets

  • Thinking Bigger vs. Putting Out Fires

  • The End of Reciprocal Supply Agreements in Limited License States


Wednesday, Feb 5

Sunset: Welcome Event


Thursday, Feb 6

9:00am - 12:00pm EST: Morning Programming

12:00pm - 12:50pm EST: Lunch

1:00pm - 4:20pm EST: Afternoon Programming

4:20pm - 6:30pm EST: Cocktail Reception

Evening Social Event


Friday, Feb 7

9:00am - 12:00pm EST: Morning Programming

12:00pm - 12:50pm EST: Lunch

1:00pm - 4:20pm EST: Afternoon Programming

4:20pm: Beach Party